National N Diploma: Marketing Management – Institute of Commerce and Management

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67037: National N Diploma: Marketing Management Logbook

STATEMENT OF WORK EXPERIENCE/LOGBOOK

Instructional Programme Code: 50904416 National N Diploma: Marketing Management

SAQA Qualification ID: 90674: National N Diploma, NQF Level 6, 360 credits

SAQA Learning Programme ID: 67037: National N Diploma: Marketing Management NQF Level 6, 360 credits

Marketing Management Compulsory subjects:

Marketing Management N6
Sales Management N6
Marketing Communication N6
Marketing Research N6

Additional:

Workplace Competencies

Logbook Content

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Marketing Management

WM-01 Management function of marketing 5 Learner exit outcomes | 5 Activities

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Module Content

0% Complete 0/5 Steps

WA0101 Design a guideline document for a marketing organisation which outlines the following:

Scope Work Experience

WA0102 Convene a brainstorming session to do an internal analysis on Positive and Negative points of the organisation of the following aspects:

Scope Work Experience

WA0103 Write a report on analysis done with suggestions of what could be improved in your organization in terms of staffing, physical resources and funding and highlight activities and processes that lack effectiveness or are poorly done

Scope Work Experience

WA0104 Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

Scope Work Experience

WA0105 Identify and develop contacts for marketing campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Scope Work Experience

WM-02 Business marketing 3 Learner exit outcomes | 3 Activities

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Module Content

0% Complete 0/3 Steps

WA0201 Research any Government market to illustrate the buying processes to be followed in relation to:

Scope Work Experience

WA0202 Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

Scope Work Experience

WA0203 Present the research to the management team to support their planning for marketing of industrial products

Scope Work Experience

WM-03 Marketing of services 2 Learner exit outcomes | 2 Activities

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Module Content

0% Complete 0/2 Steps

WA0301 Evaluate the services offered by the organisation

Scope Work Experience

WA0302 Make recommendations to the organisation on how to improve their service marketing through customer service focus

Scope Work Experience

WM-04 International marketing 3 Learner exit outcomes | 3 Activities

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Module Content

0% Complete 0/3 Steps

WA0401 Apply marketing principles to a product offered in the organisation and draft a plan on how to introduce this product to any international market

Scope Work Experience

WA0402 Make a presentation to a marketing panel on the plan

Scope Work Experience

WA0403 Read trade journals and other literature to stay informed on trends, innovations, and changes that affect international marketing

Scope Work Experience

Sales Management N6

WM-01 Organising of sales staff 6 Learner exit outcomes | 6 Activities

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Module Content

0% Complete 0/6 Steps

WA0101 Display understanding of the nature and extent of sales management

Scope Work Experience

WA0102 Design a guideline document which outlines the following:

Scope Work Experience

WA0103 Prioritize projects to allocate staff.

Scope Work Experience

WA0104 Link tasks to allocated resources

Scope Work Experience

WA0105 Match the employee’s skillset to allocated project.

Scope Work Experience

WA0106 Schedule enough time between tasks.

Scope Work Experience

WM-02 Training of sales staff 8 Learner exit outcomes | 8 Activities

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Module Content

0% Complete 0/8 Steps

WA0201 Assess training needs of sales staff

Scope Work Experience

WA0202 Design a training programme for sales staff

Scope Work Experience

WA0203 Assist with compilation and preparation of the presentation of content for the training process

Scope Work Experience

WA0204 Provide hands-on product knowledge training.

Scope Work Experience

WA0205 Update sales staff periodically on the industry on new offerings by the competition and brief talking points about what makes your company stand out.

Scope Work Experience

WA0206 Team new sales staff with experienced sellers

Scope Work Experience

WA0207 Create a sales reference library. (Books and videos, DVD’s etc about different sales techniques and give sales reps access to them.

Scope Work Experience

WA0208 Research financial and non-financial methods to motivate sales staff

Scope Work Experience

WM-03 Compensation of sales force 2 Learner exit outcomes | 2 Activities

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Module Content

0% Complete 0/2 Steps

WA0301 Compile a guideline on the various methods of compensation used within the organisation for sales staff

Scope Work Experience

WA0302 Explain compensation packages to sales staff

Scope Work Experience

WM-04 Performance analysis – Evaluation of sales staff achievement 3 Learner exit outcomes | 3 Activities

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Module Content

0% Complete 0/3 Steps

WA0401 Apply sales performance appraisals on staff reporting to you

Scope Work Experience

WA0402 Apply the performance appraisal process fairly and without bias

Scope Work Experience

WA0403 Evaluate the analysis of all marketing costs and the sources applicable

Scope Work Experience

WM-05 Customer service and sales 5 Learner exit outcomes | 5 Activities

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Module Content

0% Complete 0/5 Steps

WA0501 Interact with different types of customers and present a positive image

Scope Work Experience

WA0502 Handle customer queries and complaints

Scope Work Experience

WA0503 Provide customer service and build customer relationships

Scope Work Experience

WA0504 Sell products to customers using the sales cycle

Scope Work Experience

WA0505 Use advanced selling techniques

Scope Work Experience

Marketing Communication N6

WM-01 Compile a media plan 6 Learner exit outcomes | 6 Activities

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Module Content

0% Complete 0/6 Steps

WA0101 Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

Scope Work Experience

WA0102 Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications

Scope Work Experience

WA0103 Gather and organise information to plan advertising campaigns

Scope Work Experience

WA0104 Meet with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Scope Work Experience

WA0105 Submit estimates for program costs as part of campaign plan development.

Scope Work Experience

WA0106 Coordinate with the media to disseminate advertising.

Scope Work Experience

WM-02 Create an advertisement for a specific medium 5 Learner exit outcomes | 5 Activities

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Module Content

0% Complete 0/5 Steps

WA0201 Write advertising or promotional material.

Scope Work Experience

WA0202 Adapt writing to suit style, techniques, word length, word choice, etc. of writing of the given brief

Scope Work Experience

WA0203 Assess available media/channels for advertisement

Scope Work Experience

WA0204 Evaluate in terms of strengths and weaknesses for creative/visual application of advertisement.

Scope Work Experience

WA0205 Fit the elements of the advertisement into the space allowed by the media so all the components form a unit

Scope Work Experience

WM-03 Participate in a campaign for a sales promotion/advertising/public relations 10 Learner exit outcomes | 10 Activities

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Module Content

0% Complete 0/10 Steps

WA0301 Collaborate with others in marketing activities.

Scope Work Experience

WA0302 Provide educational information to the public

Scope Work Experience

WA0303 Inform viewers, listeners, or audiences on sales promotion/advertising/public relations periodically

Scope Work Experience

WA0304 Coordinate logistics for productions or events.

Scope Work Experience

WA0305 Promote products, activities, or organizations.

Scope Work Experience

WA0306 Respond to requests for information from the media or designate an appropriate spokesperson or information source.

Scope Work Experience

WA0307 Plan or direct communication of programs to maintain favourable public or stockholder perceptions of an organisation’s accomplishments, agenda, or environmental/social responsibility.

Scope Work Experience

WA0308 Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

Scope Work Experience

WA0309 Represent company at trade association meetings to promote products.

Scope Work Experience

WA0310 Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.

Scope Work Experience

Marketing Research N6

WM-01 Create, conduct and design a questionnaire survey to gather information on customer satisfaction of the organisation 14 Learner exit outcomes | 14 Activities

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Module Content

0% Complete 0/14 Steps

WA0101 Define the objective of the survey to ensure the relevant gathering of data.

Scope Work Experience

WA0102 Identify internal marketing information sources through internal consultation

Scope Work Experience

WA0103 Identify external marketing information sources through consultation

Scope Work Experience

WA0104 Review data collection methods for cost effectiveness.

Scope Work Experience

WA0105 Set parameters for the quantity and accuracy needed to meet the purpose of the survey

Scope Work Experience

WA0106 Determine the content of the questions

Scope Work Experience

WA0107 Select the kinds of questions to be used

Scope Work Experience

WA0108 Decide on the layout and the reproduction of the questionnaire

Scope Work Experience

WA0109 Test the questionnaire with a sample of participants

Scope Work Experience

WA0110 Refine the questionnaire

Scope Work Experience

WA0111 Send out/launch from website/social/digital media to relevant participants and determine timeframes

Scope Work Experience

WA0112 Record responses for analysis

WA0113 Analyse and process the information collected to draw valid conclusions

Scope Work Experience

WA114 Combine and disseminate information to marketing decision makers according to organisational policies.

Scope Work Experience

Workplace Competencies

WM01 Establish professional relationships and partnerships 4 Learner exit outcomes | 4 Activities

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Module Content

0% Complete 0/4 Steps

WA0101 Seek opportunities to make contacts through organizational events, social events, external organizations, and professional activities

Scope Work Experience

WA0102 Exhibit trustworthy behaviour to build successful business relationships

Scope Work Experience

WA0103 Establish strong and lasting partnerships with business contacts

Scope Work Experience

WA0104 Propose innovative business deals to customers, suppliers, and business partners

Scope Work Experience

WM02 Apply knowledge of basic business principles, trends, and economics to work activities 4 Learner exit outcomes | 4 Activities

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Module Content

0% Complete 0/4 Steps

WA0201 Demonstrate respect for colleagues, co- workers, and customers

Scope Work Experience

WA0202 Act in the best interest of the company, the community, and the environment

Scope Work Experience

WA0203 Comply with applicable laws and rules governing work

Scope Work Experience

WA0204 Recognize relevant, ethical issues in business

Scope Work Experience

WM03 Leadership & Team Building 6 Learner exit outcomes | 6 Activities

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Module Content

0% Complete 0/6 Steps

WA0301 Exhibit passion for goal attainment

Scope Work Experience

WA0302 Lead others using positive statements

Scope Work Experience

WA0303 Encourage creative thinking and innovation

Scope Work Experience

WA0304 Determine the roles and responsibilities that leaders and members bring to an organization

Scope Work Experience

WA0305 Enlist others in working toward a shared vision

Scope Work Experience

WA0306 Recognize others’ efforts

Scope Work Experience

WM04 Adaptability/Flexibility: Being open to change (positive or negative) and to considerable variety in the workplace. 5 Learner exit outcomes | 5 Activities

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Module Content

0% Complete 0/5 Steps

WA0401 Be open to considering new ways of doing things

Scope Work Experience

WA0402 Actively seek out and carefully considers the merits of new approaches to work

Scope Work Experience

WA0403 Willingly embrace new approaches when appropriate and discard approaches that are no longer working.

Scope Work Experience

WA0404 Entertain new ideas

Scope Work Experience

WA0405 Effectively change plans, goals, actions or priorities to deal with changing situations

Scope Work Experience