National N Diploma: Public Relations – Institute of Commerce and Management

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67042 Public Relations Work Experience Logbook

STATEMENT OF WORK EXPERIENCE/LOGBOOK

Instructional Programme Code: 50905412 National N Diploma: Public Relations

SAQA Qualification ID: 90674: National N Diploma, NQF Level 6, 360 credits

SAQA Learning Programme ID: 67042 National N Diploma: Public Relations

Public Relations Compulsory subjects:

Public Relations N6
Information Processing N6

Additional:

Workplace Competencies

Logbook Content

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Public Relations

WM-01 Printing materials and publications 5 Learner exit outcomes | 5 Activities

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Module Content

0% Complete 0/5 Steps

WA0101 Compile a portfolio of different publications, pamphlets and brochures, programmes and other marketing materials to use as reference points for new publications

WA0101 Scope Work Experience

WA0102 Exposure to and participation in (and where possible assisting with and designing):

WA0102 Scope Work Experience

WA0103 Compile a list of suppliers and collect samples of different types of paper to be used in publications

WA0103 Scope Work Experience

WA0104 Utilise social media (Facebook, twitter, Instagram) as public relations tools

WA0104 Scope Work Experience

WA0105 Prepare and supervise the production of publicity brochures, handouts, direct mail eaflets, promotional videos, photographs, films and multimedia programmes of the organisation

WA0105 Scope Work Experience

WM-02 Organisational media 12 Learner exit outcomes | 12 Activities

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Module Content

0% Complete 0/12 Steps

WA0201 Plan for various organisational media publications and distribution to stakeholders

WA0201 Scope Work Experience

WA0202 Identify, obtain agreement on and document publication objectives and central message consistent with messages in other organisational publications

WA0202 Scope Work Experience

WA0203 Develop and obtain agreement on budgets and schedules with relevant stakeholders

WA0203 Scope Work Experience

WA0204 Identify appropriate suppliers of goods and services and obtain quotations as required

WA0204 Scope Work Experience

WA0205 Develop criteria to test and evaluate the success of the publication

WA0205 Scope Work Experience

WA0206 Design and write publication text in accordance with communication objectives and house style

WA0206 Scope Work Experience

WA0207 Check readability of material to ensure it is aligned to the target audience’s reading levels

WA0207 Scope Work Experience

WA0208 Test document with relevant stakeholders and incorporate findings in the final publication

WA0208 Scope Work Experience

WA0209 Ensure publications, including any changes, comply with legal and ethical requirements

WA0209 Scope Work Experience

WA0210 Select and contract suppliers to complete publication production processes

Scope Work Experience

WA0211 Distribute publication according to public relations plan

WA0211 Scope Work Experience

WA0212 Evaluate aspects of the publication in line with stakeholder feedback and against evaluation criteria

WA0212 Scope Work Experience

WM-03 Advertisements 3 Learner exit outcomes | 3 Activities

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Module Content

0% Complete 0/3 Steps

WA0301 Analyse various advertisements of the organisation and determine whether an advertisement meets the public relations requirements as per the policy and procedures

Scope Work Experience

WA0302 Answer enquiries in relation to advertisements

Scope Work Experience

WA0303 Compile a classified advertisement using given information

Scope Work Experience

WM-04 Exhibitions 4 Learner exit outcomes | 4 Activities

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Module Content

0% Complete 0/4 Steps

WA0401 Compile a list and guideline to assist with preparing for an exhibition

Scope Work Experience

WA0402 Organise an exhibition on a relevant topic at the workplace

Scope Work Experience

WA0403 Draw the layout of the exhibition to assist with the set-up of the exhibition

Scope Work Experience

WA0404 Take responsibility for the exhibition and train support staff to man the exhibition

Scope Work Experience

WM-05 Conferences and seminars 3 Learner exit outcomes | 3 Activities

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Module Content

0% Complete 0/3 Steps

WA0501 Plan and organize a simple conference and seminar which includes but is not limited to the following: press conferences, exhibitions, open days and press tours

Scope Work Experience

WA0502 Draw up a programme for the conference/seminar

WA0502 Scope Work Experience

WA0503 Compile a conference file with supportive material which includes but is not limited to the following:

WA0503 Scope Work Experience

WM-06 Special Occasions 2 Learner exit outcomes | 2 Activities

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Module Content

0% Complete 0/2 Steps

WA0601 Plan and organize simple occasions that will promote the image of the company (social outings for staff, year-end functions, tours of the premises, ceremonial events, etc.)

WA0601 Scope Work Experience

WA0602 Compile a programme which outlines the proceedings during the course of the occasion

WA0602 Scope Work Experience

WM-07 Checklists for campaigns 5 Learner exit outcomes | 5 Activities

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Module Content

0% Complete 0/5 Steps

WA0701 Design a general checklist for any event

WA0701 Scope Work Experience

WA0702 Design a master checklist

WA0702 Scope Work Experience

WA0703 Design a crisis management checklist

WA0703 Scope Work Experience

WA0704 Compile a checklist for organising conferences and exhibitions

WA0704 Scope Work Experience

WA0705 Design a checklist for facilities, equipment and apparatus required

WA0705 Scope Work Experience

WM-08 Sponsorships 6 Learner exit outcomes | 6 Activities

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Module Content

0% Complete 0/6 Steps

WA0801 Identify available sources of funding or sponsorship including criteria, conditions or constraints related to funding

WA0801 Scope Work Experience

WA0802 Examine and agree upon budgets with senior management

WA0802 Scope Work Experience

WA0803 Conduct research to identify the most appropriate target public for fundraising or sponsorship activities in accordance with organisation profile and requirements

WA0803 Scope Work Experience

WA0804 Identify and consider legal and ethical requirements in relation to fundraising or sponsorship

WA0804 Scope Work Experience

WA0805 Make recommendations for fundraising, sponsorship campaigns or activities based on research findings

WA0805 Scope Work Experience

WA0806 Prepare and obtain agreement on a campaign plan for fundraising or sponsorship activities that meets organisational, ethical and legal requirements

WA0806 Scope Work Experience

WM-09 Social responsibility 2 Learner exit outcomes | 2 Activities

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Module Content

0% Complete 0/2 Steps

WA0901 Exposure to and participation in an elementary social responsibility programme of the company. This will include involvement in the following possible projects:

WA0901 Scope Work Experience

SE0902 Reports

SE0902 Scope Work Experience

WM-10 Public Relations and Research 2 Learner exit outcomes | 2 Activities

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Module Content

0% Complete 0/2 Steps

WA1001 Understand the basic principles of research and be exposed to and participate in the following:

WA1001 Scope Work Experience

WA1002 Compiling a simple questionnaire to test opinion

WA1002 Scope Work Experience

Information Processing

WM-01 Use Computer application software/ technology in an office environment 7 Learner exit outcomes | 7 Activities

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Module Content

0% Complete 0/7 Steps

WA0101 Produce business documents using audio equipment or software e.g. short letters, circulars, letters of promotion, itineraries, fanfold brochures, financial statements, mail merge etc.

WA0101 Scope Work Experience

WA0102 Demonstrate the skill of Touch Typing

WA0102 Scope Work Experience

WA0103 Process reports

WA0103 Scope Work Experience

WA0104 Produce meeting documents

WA0104 Scope Work Experience

WA0105 Edit and enhance an existing presentation and understand and demonstrate the use of master templates

WA0105 Scope Work Experience

WA0106 Adjust the use of graphs and charts in presentations

WA0106 Scope Work Experience

WA0106 Demonstrate on-screen presentations

WA0106 Scope Work Experience

WM-02 Performing typing and word processing tasks in a business environment 7 Learner exit outcomes | 7 Activities

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Module Content

0% Complete 0/7 Steps

WA0201 Create/type a variety of business-related letters and other correspondence using word processing software, depending on the nature of the business, on a letter head (where necessary)

WA0201 Scope Work Experience

WA0202 Type documents relating to meetings

WA0202 Scope Work Experience

WA0203 Create/type other documents, using word processing software, as required

WA0203 Scope Work Experience

WA0204 Maintain electronic data through file and folder management using system software (eg Windows)

WA0204 Scope Work Experience

WA0205 Apply word processing functions and formatting effectively to produce quality word processing documentation

WA0205 Scope Work Experience

SE0206 Effective use of formatting options for font (type, size, colour, style, subscript/superscript & other effects), paragraph settings (alignment, indentation, spacing, bullets and numbering, shading and borders), and ASCII codes.

SE0206 Scope Work Experience

SE0207 Accuracy is of the utmost importance in all of this. Documentation and letters should be typed accurately in the time given.

SE0207 Scope Work Experience

Workplace Competencies

WM01 Personal Effectiveness Competencies 13 Learner exit outcomes | 13 Activities

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Module Content

0% Complete 0/13 Steps

WA0101 Demonstrate sensitivity to the needs and feelings of others

WA0101 Scope Work Experience

WA0102 Look for ways to help people and deliver assistance

WA0102 Scope Work Experience

WA0103 Show understanding of others’ behaviors and motives by demonstrating appropriate responses

WA0103 Scope Work Experience

WA0104 Interact respectfully and cooperatively with others who are of a different race, culture, or age, or have different abilities, gender, or sexual orientation

WA0104 Scope Work Experience

WA0105 Perform work-related duties according to laws, regulations, contract provisions, and company policies

WA0105 Scope Work Experience

WA0106 Use company time and property responsibly

WA0106 Scope Work Experience

WA0107 Take responsibility for accomplishing work goals within accepted timeframes.

WA0107 Scope Work Experience

WA0108 Deal calmly and effectively with stressful or difficult situations.

WA0108 Scope Work Experience

WA0109 Dress appropriately for occupational and worksite requirements

WA0109 Scope Work Experience

WA0110 Project a professional image of oneself and the organization

WA0110 Scope Work Experience

WA0111 Easily adapt plans, goals, actions, or priorities in response to unpredictable or unexpected events, pressures, situations, and job demands

WA0111 Scope Work Experience

WA0112 Effectively communicate with all members of the group or team to achieve team goals and objectives

WA0112 Scope Work Experience

WA0113 Provide prompt, efficient, and personalized assistance to meet the requirements, requests, and concerns of customers.

WA0113 Scope Work Experience

WM02 Select, use, and maintain tools and technology to facilitate work activity 3 Learner exit outcomes | 3 Activities

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Module Content

0% Complete 0/3 Steps

WA0201 Operate tools, technology, and equipment in accordance with established operating procedures and safety standards

WA0201 Scope Work Experience

WA0202 Seek out opportunities to improve knowledge of tools and technologies that may assist in streamlining work and improving productivity

WA0202 Scope Work Experience

WA0203 Perform routine maintenance on tools, technology, and equipment

WA0203 Scope Work Experience

WM03 Professionalism 6 Learner exit outcomes | 6 Activities

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Module Content

0% Complete 0/6 Steps

WA0301 Maintain composure and keep emotions in check.

WA0301 Scope Work Experience

WA0302 Dress appropriately for occupational and worksite requirements.

WA0302 Scope Work Experience

WA0303 Project a professional image of oneself and the organization.

WA0303 Scope Work Experience

WA0304 Take pride in one’s work and the work of the organization.

WA0304 Scope Work Experience

WA0305 Take responsibility for completing one’s own work assignments.

WA0305 Scope Work Experience

WA0306 Diligently check work to ensure that all essential details have been considered.

WA0306 Scope Work Experience